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How to write a winning cover letter

What is a cover letter?


A cover letter usually accompanies your CV and/or application form and acts as an introduction of who you are and why you wish to apply for the role.

They are a formality, and as such, can simply be ‘short and sweet’ – leave the detail for your CV and application form.

So, what should you include in a cover letter? Use these top tips and get typing:


  • Find out who to address the letter to – avoid ‘Sir/Madam/Whoever it may concern’ where possible as it can seem impersonal and lazy.
  • Include your name, address and date as you would in any other letter, and keep the structure like a ‘classic’ letter.
  • Keep it to one page in length – everything you need to say can fit on one side.
  • Your cover letter may be the first thing the interviewer or employer reads – even before your CV, so it’s vital to make a positive impression. How do you do this? Inject some personality, state your key skills or experience (maximum three points) and state clearly why you fit the requirements of the role.
  • Include pleasant statements that articulate the purpose of the letter, for example, ‘Please find enclosed my CV in application for the role of…’; ‘Thank you for taking the time to consider my application, and I look forward to hearing from you in the near future.’

How to ace your interview

Now you have written your CV and completed your application, the next stage is an interview. This can be the most daunting part as it’s in ‘real-time’ and is unpredictable – not to mention the deciding factor for the employer. Follow our tips to help you prepare.

CV writing tips

The million dollar question – how do you write a winning CV that grabs the attention of a potential employer? A CV that makes them pick up the phone to invite you to an interview?Whether you’re applying for an Apprenticeship or job role, your CV has got to be right.

Application form tips for success

Filling in an application form can seem daunting, especially if you haven’t completed one before, or you’re really keen on the job. They can look complicated and extensive, but ease the pressure by following these simple tips to get you started on the road to application success.

Have you considered an apprenticeship?

Learning and earning all in one as a way into an industry could be the ideal option for you to kick-start your career.