0151 709 3543 info@mooreskills.co.uk

World Duty Free Group

World Duty Free is the UK’s leading travel retailer, offering premium products throughout stores across 23 UK airports and Eurotunnel. From beauty and fashion to spirits, food and souvenirs, World Duty Free offers savings and an airport shopping experience to holiday-makers and businesspeople alike.

How did Mooreskills help?

Along with the Heathrow Employment and Skills Academy, Mooreskills helped World Duty Free look at a new Apprenticeship which would reflect the ‘three pillars’ of the Academy: Recruitment, Apprenticeship and Development. This was to provide a programme aimed at talent fulfillment in light of management turnover for the business.

What positive impact did this have?

As a result of the apprenticeship arm of the Academy, a recruitment plan of activity was initiated, which included advertising on the national apprenticeship website. In addition, a qualification was mapped onto the job profile, which included the already-successful bespoke leadership modules provided by the development arm of the Academy.

There has been continuous support and presence from Mooreskills

Don’t take our word for it, what did World Duty Free say?

“There has been continuous support and presence from Mooreskills to drive the initial recruitment plan, as well as additional professional marketing to create, for example, a leaflet reflecting the ‘look and feel’ of our joint Apprenticeship programme.

All projects have been completed in a timely fashion and following a series of successful pre-employment training days and assessment centres, we now have eight external Apprentices about to embark on the programme which is a first for World Duty Free. This has been a key objective within our growth strategy and are delighted in the way that the team have worked right from the outset with us with what I would describe again as a total ‘can-do’ attitude, supporting us as a business to make this happen.”


Collette Dixon

Store Manager , WDFG

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